Memory safety vulnerabilities pose a significant threat, necessitating a shift towards secure-by-design practices. Traditional security measures are insufficient, prompting a call for eliminating these vulnerabilities through standardization. This call aligns with a recent ACM article advocating for memory safety standardization, emphasizing its societal impact. Advancements in memory-safe languages and hardware offer promising solutions. Widespread adoption requires standardization to create accountability and a market incentivizing memory safety. A proposed framework would establish criteria for assessing memory safety assurances, empowering customers and informing procurement. This framework should be technology-neutral, offer tiered assurance levels, and enable objective assessment. Google actively supports standardization and integrates memory safety into its products, prioritizing memory-safe languages and improving existing code. This collaborative effort aims to empower developers, businesses, governments, and consumers in a secure-by-design future.