Simplify Pinterest Conversion Tracking with NPM Packages

Pinterest's Conversion API and Tag are crucial for optimizing ad campaigns and analyzing ROI, but implementing them can be complex. Two new NPM packages, `pinterest-conversions-server` and `pinterest-conversions-client`, simplify this process for developers. The server package facilitates server-side event tracking using the Conversion API, supporting features like hashed user data. The client package enables straightforward client-side tracking via the Pinterest Tag, directly from the browser. Both packages offer test event functionalities for validation before production deployment. They provide clean, reusable interfaces for easy integration into existing projects. Installation is simple using npm, and usage examples are included in the documentation. Sensitive data must be properly hashed, and legal consent for data collection should be obtained. Both packages are open-source under the MIT license and welcome community contributions. These tools streamline conversion tracking, boosting campaign optimization and ROI. For more information on Pinterest engineering, visit their blog, labs, and careers pages.