Target backtracked on DEI—and was hit by boycotts. Now the CEO is meeting with Al Sharpton

Target has faced criticism and a boycott for the past three months after changing its diversity, equity, and inclusion (DEI) policies, which has negatively impacted its business. The company's foot traffic has dropped for 10 weeks, sales dipped in February, and its stock price is the lowest in four years. CEO Brian Cornell is meeting with Al Sharpton to discuss Target's DEI stance and commitment to the Black community. Sharpton, head of the National Action Network, has been pushing companies to maintain their DEI efforts and has threatened to boycott Target if it doesn't meet his demands. Sharpton believes companies should not change their DEI policies based on election results and is seeking a pledge from Target to continue supporting the Black community. Target had previously made efforts to engage with Black entrepreneurs and consumers, particularly after George Floyd's murder. The company's reversal on DEI has been met with vocal criticism, with some arguing it could hurt Black-owned businesses. Sharpton's meeting with Cornell may determine whether he will call for a boycott of Target. The outcome of the meeting is uncertain, but Sharpton is seeking a commitment from Target to continue supporting the Black community.