Temu considers joining Amazon and Nike in EU anti-counterfeit network

Chinese online retailer Temu is considering joining a group of ecommerce platforms and brands to prevent the sale of fake products online in Europe. The group includes online retailers Amazon, Alibaba, and eBay, as well as brands like Adidas, Nike, and Moncler. Temu is set to make a presentation at a Nov. 11 meeting of the MoU members as a "potential new signatory". The European Union authorities are increasing pressure on Temu to improve its controls on products sold to European shoppers and ensure illegal or unsafe items do not enter the bloc. Temu has grown rapidly in Europe and the United States through aggressive marketing, offering low prices on various products. Many of the items sold on the site are designed to look similar to popular branded products at a lower price. An industry source expressed concerns that accepting Temu's signature to the MoU would affect the credibility of the network. The European Commission designated Temu a "very large online platform", requiring it to do more to fight illegal and harmful content as well as counterfeit products on its platform under the EU's Digital Services Act (DSA). The Commission is set to launch an investigation into Temu over whether it is in breach of the DSA. Temu had to provide information on the steps it is taking to prevent illegal products being sold on its platform by Oct. 21, and the Commission will determine the next steps after assessing Temu's responses.