Fast Company
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The creator economy won’t survive without fixing payments
The creator economy, a $250 billion industry, faces a challenge: creators often wait months to get paid, unlike actors in Hollywood who receive residuals quickly. This delay is destabilizing and treats creators unfairly, resembling unsecured creditors. Achieving a net 45 or net 60 payment standard is crucial to improve the creator economy's trajectory. This requires addressing structural issues causing payment delays, such as sequential liability and legacy systems. Solutions include regulation, industry audits for transparent fund management, and focusing on establishing clearer payment timelines, but escrow accounts add unnecessary complexity. Banks and fintech can offer financial solutions, like providing creators with upfront payments, but this comes at a cost. To reach net 45, agencies should invoice clients promptly and release creator funds weekly. The industry's future hinges on collective action, with agencies committing to audited standards. It would create consistent payment terms. Alternatively, reliance on banks for financing is an option but may introduce added fees. The article urges industry leaders to unite and advocate for a solution to implement a quicker, standardized payment process. Swift payment is essential for the long-term success of the creator economy.