The author argues that designers shouldn't rely on "taste" to differentiate themselves from AI; instead, it's judgment that matters. Taste is often discussed in design, but the author believes it's the wrong word for what designers truly possess. The author reflects on art school critiques, where time and effort in creating art were emphasized, highlighting the importance of experience. The author learned that true quality requires time, technique, and feedback, developing a sense of what "good" looks like. This contrasts with AI-generated designs, which can quickly produce results but lack the necessary human input. The author views AI as a tool, like charcoal, that aids the creative process but requires a designer's direction. The true differentiator is a strong point of view developed through practice and a willingness to commit time. Judgment, built through experience and context, is the key to making decisions with intent. This ability distinguishes human designers who have spent time refining their skills. Ultimately, the author suggests that time well spent, not taste, is the true competitive edge.