The Hugo spritz, a pale green cocktail, is rapidly gaining popularity as a summer drink, challenging the long-standing reign of the Aperol spritz. Search interest for "how to make a hugo spritz at home" has surged significantly, and in several states, it has surpassed searches for the Aperol spritz online. Bartenders and industry experts note its significant rise, with the Hugo spritz becoming a top-selling item in prominent cocktail bars across different cities. This trend highlights a shift in popular summer beverage choices, with other drinks like Sancerre, chilled red wines, and Hojicha also seeing increased search interest.