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The US Government's Mario, Pokemon and Naruto Meme Posting Could Damage These Franchises, Japanese Officials Warn
Japanese officials have repeatedly asked the Trump administration to stop using characters from popular Japanese franchises like Mario, Pokémon, and Naruto in unauthorized government memes and pro-war videos. They warn that such posts could damage the intellectual property involved. Official US government social media accounts, including the White House's X account, have frequently posted these unauthorized materials over the past year. Japan's Ministry of Foreign Affairs asserts that reproducing copyrighted material without consent is inappropriate, even for public institutions. Foreign Minister Toshimitsu Motegi specifically referenced a pro-war video using Nintendo's Wii Sports in April. The Japanese Ministry continued to appeal to the Trump administration multiple times in June through the US Embassy. They requested consideration for the potential harm to these IPs when used in US policy and pro-war content without permission. Beyond government concerns, Japanese anime fans have also voiced strong opposition. A "Protect Japanese Manga" petition launched by Nana Suzuki has garnered international attention and was submitted to the Japanese Cabinet Office. Renewed backlash erupted in June when President Trump shared an AI-generated video depicting himself as Naruto. This incident prompted the petition organizer to reopen the petition to protest and lobby the Japanese government. Cabinet Minister Kimi Onoda reaffirmed Japan's stance, emphasizing that obtaining copyright holder permission is fundamental for fair use. This position has been communicated several times to the US government through diplomatic channels.