A man named Tom Hoyle compared a Trump rally to the Jonestown massacre during a live Fox News interview on October 29. The Fox correspondent, Lucas Tomlinson, questioned the comparison to the 1978 mass suicide, to which Hoyle responded, "There's nothing like seeing a cult right up front, man." Before the reporter moved on, Hoyle promoted his business, "MadPark Designs," a Charlotte screen printer he co-owns. The clip of Hoyle's interview quickly went viral, accumulating millions of views across various social media platforms. MadPark Designs subsequently began selling T-shirts featuring Hoyle's quote and a skeleton graphic for $28. Hoyle, a local, initially planned to shout during Trump's speech, but a Fox News reporter approached him for an interview instead. He described the interview opportunity as "divine intervention" and improvised the cult comparison. After the interview, the Secret Service asked Hoyle to leave the event. He noted that his phone immediately began receiving calls and texts from people who had seen the viral clip. Hoyle is now considering ideas for another shirt, but is not rushing into any decisions.