This AI startup is using self-... Note
Fast Company

This AI startup is using self-driving car technology to bring 3D video to live sports

Peripheral Labs is developing "spatial intelligence" for live sports, enabling 3D replays and highlights similar to video games. This technology draws from AI and sensors used in autonomous vehicles, a field cofounders Mustafa Khan and Kelvin Cui previously worked in. Their approach allows viewers to navigate photorealistic, reconstructed video environments from virtually any angle. Viewers can track specific elements like a ball or individual players with granular detail, even down to finger joints. Peripheral aims to make sports more engaging for Gen Z with these interactive, immersive experiences. The company recently secured $8.7 million in seed funding, bringing their total to $12.3 million. They have already collaborated with the NBA's Toronto Raptors on highlight creation. Peripheral plans to launch a consumer-facing replay system this year. Their long-term goal is to integrate this technology into live sports broadcasts in real time. This innovation promises to revolutionize how audiences experience live sports.
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