This clever art project lets y... Note
Fast Company

This clever art project lets you feel how high the rent is

Justin Blinder created an artwork called Ground Truth, which is an e-bike device that physically alters the biking experience based on neighborhood rent affordability. The device attaches to Citi Bikes and uses U.S. Census Bureau data to create resistance in cost-burdened areas, easing up in more affordable ones. This artwork, part of an exhibition exploring New York City's affordability crisis, makes economic disparities tangible for riders. Blinder, a researcher and artist, was inspired by his own experiences as a struggling food delivery cyclist and the stark financial contrasts within close proximity in the city. Ground Truth was made possible by an art incubation program that provided funding and support. The device translates data on rent burden, where paying 30% or more of income towards rent defines the term, into physical resistance. Blinder has previously created a malware program that visually and functionally impacted a computer based on COVID-19 infection and death rates to make abstract data feel more personal. Ground Truth aims to make viewers embody the tension associated with economic hardship and rising housing costs. The artwork reveals nuances in affordability, noting less tension in NYCHA housing areas due to existing policies. The concept also indirectly touches on controversies surrounding bike lanes and gentrification, as observed in Bed-Stuy, where bike lane implementation has been debated. Blinder hopes Ground Truth encourages reflection on the complexities of affordability in both housing and micromobility.
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