The "Tips From Former Smokers" campaign, a highly effective anti-smoking initiative by the CDC, is ending. This campaign, launched in 2012, featured real-life testimonials and motivated many to quit smoking. The ads were successful, leading to approximately one million successful quit attempts and billions saved in healthcare costs. Public opinion of the ads was positive, with a majority of Americans supporting such campaigns. However, the CDC is undergoing significant reorganization, leading to the program's discontinuation. This change is part of a larger trend of downsizing and shifting priorities within the U.S. health system. The reorganization involves layoffs and resignations, partially due to policy changes under the current Health and Human Services Secretary. These cuts extend to other crucial areas of public health, including primary care and mental health. The campaign's end will likely benefit tobacco companies and potentially lead to increased smoking rates. The impact of the program was significant, preventing premature deaths and helping former smokers remain smoke-free.