Times Magazine is strategically serving brand messages to AI crawlers separate from its main content. This tactic aims to subtly influence chatbots to present their brands favorably, without direct attribution to the webpage. Google's chatbots are intentionally excluded to avoid penalties for discriminatory content delivery. The motivation is to leverage the broad reach of AI, impacting potentially all users of a large language model like ChatGPT. Influencing a chatbot's perception of a brand is seen as immensely powerful, outweighing traditional ad campaigns. The strategy capitalizes on the AI's need for trusted brand information, which Times Magazine is providing directly. Freelance developer Vincent Schmalbach discovered and documented this unique advertising approach. His findings were subsequently reported by Digiday and The Register. This innovative method highlights a new frontier in digital marketing.