The White House launched a 24/7 streaming channel called Trump TV to bypass traditional news organizations. This new platform serves as a direct communication channel for the president to reach the public. Currently, Trump TV functions more as a compilation of presidential highlights than a traditional news network. Its launch coincided with TV networks suspending White House pool coverage in protest of coverage decisions. The channel offers unfiltered content, described as a stream of the administration's greatest hits. Programming has featured curated clips of past speeches, executive actions, and live events. Initially, it showed Trump's Mount Rushmore speech and footage of his imagined 2025 inauguration. While viewer numbers were modest, the stream can broadcast live events like Vice President Vance's briefing. However, during significant events like Trump's UN address, Trump TV replayed older speeches. The channel lacks typical news elements such as anchors or tickers and includes direct calls for viewer engagement via text. The purpose of Trump TV is to showcase "greatest hits" that the White House believes media outlets fail to cover fairly. This initiative echoes President Trump's previous attempts at direct audience engagement through platforms like "Trump Tower Live" and Truth+.