Trump Media & Technology Group is launching Truth API, a licensed data feed for institutional clients, to provide the fastest access to posts from Truth Social's top 10 most influential accounts. This service, similar to offerings from X and Reddit, targets hedge funds and Wall Street firms seeking an edge from market-moving information. Interim CEO Kevin McGurn stated that markets already react to Truth Social posts, and this API will deliver real-time, market-moving "Truths." While the announcement did not name President Trump, he is the platform's most popular user, with other influential figures like JD Vance also having a strong presence. The company has already secured customers, including financial news organizations and high-frequency trading firms, ahead of the August 1 launch. This new service aims to create a recurring revenue stream, as firms have previously scraped this information in violation of terms of service. Truth Social has become a critical platform for Trump, often serving as his primary communication channel for geopolitical decisions and market insights. Concerns have been raised about Trump promoting companies on the platform before acquiring their shares, though no evidence of direct manipulation has been found. Despite its strategic importance for Trump's communications, Truth Social has struggled with user traffic and stock performance since its 2022 launch, garnering significantly fewer visits than competitors like Facebook, Reddit, and X. The company hopes Truth API will generate meaningful revenue and lasting shareholder value, though the announcement did not immediately excite investors.