Ukraine, with US assistance, is targeting Russia's online retailer Wildberries, a major e-commerce platform. Recent drone strikes have significantly damaged or destroyed logistics centers, potentially causing billions of dollars in inventory losses. This action is expected to put thousands of small business owners out of business. The author suggests a clear political motive behind these attacks, aligning with President Zelensky's stated objective to pressure Russia into a ceasefire. These strikes are presented as the next phase in an influence operation, following previous attacks on energy infrastructure. The aim is to inconvenience average Russians, turning them against President Putin by directly harming small businesses. Such widespread economic damage could create a class of malcontents and potentially destabilize domestic support for the ruling party. The author posits that this strategy could lead to increased pressure on the Russian state to provide financial bailouts. While a worst-case scenario of widespread protest is not immediate, it is not entirely ruled out. This evolving strategy, supported by US intelligence, shifts from symbolic attacks to a more calculated attrition aimed at achieving political goals.