Visual design’s future is the ... Note

Visual design’s future is the scenic route

The author discusses the future of design in the age of AI and invisible interfaces. Initial predictions suggested visual design would become obsolete due to AI's efficiency in handling tasks. The article contrasts the efficient, utilitarian path of AI with the "scenic route" of thoughtful design, highlighting its value. While AI excels at the denotative aspects of interfaces (what they do), design emphasizes the connotative (what they mean). This allows interfaces to communicate care, values, and a sense of intention, fostering deeper user engagement. The author argues that inefficiency, like time or ornamentation, can become valuable design materials, creating memorable experiences. The article then provides an example of a handwritten note received that demonstrates meaningful effort. Human desire for intentional experiences, as seen in the resurgence of vinyl records, will give design new relevance. Design's role will shift from functional to expressive, focusing on creating meaning alongside efficiency. Designers should leverage human judgment to determine when to prioritize the "scenic route" over automation, shaping meaning in ways AI cannot. Visual design will become more powerful, signifying care and intention.
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