Fast Company
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Walmart and Sam’s Club will let you shop directly with ChatGPT as retail giant announces deal with OpenAI
Walmart and OpenAI have forged a partnership, enabling ChatGPT users to purchase Walmart and Sam's Club products directly within the chatbot. This "agentic commerce" utilizes OpenAI's Instant Checkout and allows users to make purchases through natural language interaction. ChatGPT will add items to carts using a customer's preferred payment method. Walmart aims to leverage AI to reshape how people shop, anticipating customer needs proactively. The integration's launch date is undisclosed, but the companies promise this is coming soon. The deal signifies a growing trend among retailers to adopt AI-driven shopping tools. However, this rise raises concerns about potential manipulation within what is called the "intention economy." Researchers warn that AI could exploit user data and conversations to influence purchasing decisions, which might violate privacy. The article suggests that consumers should be mindful of the chatbot's influence. Walmart's stock price experienced an increase following the announcement of this OpenAI partnership.