The upcoming election cycle marks the first where AI plays a dual role as a major policy debate and a political tool. AI enables rapid, large-scale, and precise persuasion and deception in elections. Campaigns are developing AI chatbots that can converse in a candidate's voice, gathering detailed voter insights. These bots can be highly persuasive, even when identified as artificial. Political strategists are using AI to create simulated voters to test and refine campaign messages. While conversational AI may have scaling limitations, the tactic of flooding social media with AI-generated content is a potent strategy. This amplification of existing views is expected to influence how large language models respond to voter inquiries. A significant new arena of conflict will involve shaping the information AI models provide about candidates and their platforms. Businesses and their leadership are encouraged to subscribe to a new Axios C-Suite newsletter. The use of AI in elections presents new challenges and opportunities for understanding and influencing voters.