The White House LinkedIn company page underwent a refresh, replacing its traditional logo with a photo of President Trump. This action is seen as a trolling tactic by the Trump administration, causing Trump's image to appear on past administration officials' LinkedIn profiles. Those who previously listed their experience at the White House now appear to have served under Trump, even if they worked for previous presidents like Obama. In response, former White House officials have changed their affiliation to the Executive Office of the President (EOP) to avoid Trump's image. Instructions for this change were shared through alumni group texts. White House communications director Steven Cheung confirmed the move was intended to troll former administration officials. LinkedIn stated the change does not violate their policies. This minor shift illustrates Trump's strategy of merging his personal brand with government entities. Communications experts believe this move demonstrates the Trump team's digital savvy, potentially boosting the page's search engine optimization and provoking political reactions.