UX Collective | Medium
Follow
Why “good UX” isn’t enough
A product's success, like an engine's operation, depends on multiple interacting factors, not just usability. Focusing solely on usability is like only providing fuel to an engine; it needs air, compression, and spark as well. Morville's honeycomb framework highlights six crucial dimensions: usefulness, usability, findability, credibility, accessibility, and desirability. Each dimension contributes to overall product value, and neglecting any one can lead to failure. Teams often prioritize usability, overlooking other aspects like findability or desirability, resulting in underperforming products. A holistic approach involves auditing these six dimensions, using data and user feedback to identify weaknesses. Addressing these gaps requires collaboration across different teams, moving beyond a solely UX-centric perspective. Effective communication is key to advocating for this broader approach, reframing discussions around shared risks and value creation. Tracking metrics across all six dimensions helps evaluate the overall success of the holistic approach and identify areas needing improvement. Ultimately, a successful product requires a balanced combination of all six elements, creating a cohesive and valuable user experience.