Why Hyundai is looking outside its own walls to build a bold new future

Hyundai Motor Group's ZER01NE platform fosters creativity to enhance human well-being through technology. The annual exhibition showcases diverse artistic endeavors, including an immersive dragonfly eye experience that challenges perspectives. Through ZER01NE and CRADLE, Hyundai nurtures startups and innovators globally, supporting media artists, engineers, and programmers. Open Innovation allows Hyundai to access external ideas and expertise, driving mutual progress. Hyundai's strategic investments and entrepreneurial support have led to successful collaborations, such as with SoundHound for voice-recognition technology. The company recognizes software as a key disruptor and is focusing on software-defined vehicles. Hyundai's Open Innovation initiatives have expanded to global innovation epicenters, attracting top talent worldwide. The emphasis on creativity and external collaboration has led to a "healthy competition" within Hyundai. Hyundai's goal is to become a good citizen in innovation ecosystems, expanding its capabilities and perspectives. By connecting with exceptional talent, Hyundai aims to create new value and enhance human life through technological advancements.