Work 2.0: Rebel with a Cause

Francesca Gino's research focuses on individuals who challenge norms to achieve remarkable outcomes. These "positive deviants" possess traits like courage, creativity, and resilience. Gino emphasizes that successful rebels carefully consider when and how to break rules, adhering to core values while challenging harmful conventions. By fostering these qualities, individuals can harness their inner non-conformist. The podcast episode explores these concepts through a conversation with Gino. It's important to note that some of Gino's work has faced allegations of fabrication, but the studies mentioned in this particular episode have not been retracted. Gino denies any wrongdoing and has never been found guilty of research misconduct.